before i give this talk admit not clear to me what problem we are trying to solve DNS as searching and navigation system? ( is that serious? ) assess effect on name assignment, addressing, & searching of growth in users and sites of growth in embedded computing devices of growth in personal and object identifiers evaluate technologies that can affect Internet searching addition of generic TLDs, new name assignment, addressing, and indexing schemes new directory structures for locating information/sites improved user interfaces for accessing info on Internet navigate trademark, monopoly hell evolution: competition; stability; portability institutions, policies, procedures to implement technologies