overall: meas't & analysis challenges new methods for data collection, reduction, aggregation, mining, viz large, complex datasets ( ~Pbyte ) geographically and logically distributed dynamically changing enable inter- and intra-ISP analysis and feature detection correlation among data sources/types user-friendly integration with network utilities and control systems proactive participation top-down (app devel's scope constr.) bottom-up (ISP cooperation) vendors in middle (to right of research)