Place: Weaver Conference Center, Malamud Room, Institute of the Americas
UCSD Campus, La Jolla, CA
Objective
You will remember that the theme last year was "Definitions and Data". Several themes emerged from the last meeting as as particularly important: QoE measurement, private IP services, and baseline data collection to support research. Building on those ideas, we are proposing a general theme of "The economic health of the Internet ecosystem". The Internet ecosystem (or more particularly the consumer-centered part of the ecosystem) derives income from consumer spend on access and applications/content, and from advertising. We are interested in how these moneys flow into the various parts of the ecosystem, and how they sustain investments and innovations. Within that general framework, we are looking at specific sessions on:
- The cost of content delivery.
Incentives for efficient delivery. Who pays? - The health of the advertising revenue stream.
Could the "free" Internet experience (i.e., supported by advertising) run out of money? - The quality of the user experience (QoE, not QoS).
- The rise of specialized services.
What are the implications of IP networks beyond the Internet: a driver of investment or a threat to OTT innovation? - New models for regulatory analysis
- Regulation as a driver of a healthy ecosystem
Perhaps a US EU comparison? - The role of data: theory vs. empirical framings
Format
Our format last year at WIE 2012 was not a traditional workshop at which everyone gave a talk on their work; we felt it let us dig deeper into the selected topics. Our feedback from last year suggests that the attendees liked this format, so we plan to repeat that, but if you have other thoughts or suggestions, please send one of us an email.
The format of this meeting is a series of focused sessions around specific, pre-selected topics. Presenters will prepare short talks (10 minutes) on issues related to the topics.
Not everyone will give a prepared talk, but we expect everyone to participate in the discussions, as well as provide input, writing, and/or feedback on the report we'll publish within shortly after the workshop. Our goal is to produce a public workshop report, but the discussions themselves (and the identity of specific speakers) will be specifically off the record.
Organizing committee
- kc claffy (CAIDA/UCSD)
- David Clark (MIT)
Workshop Agenda
December 12 (Thursday)
- 08:30 - 09:00 breakfast
- 9:00 Cost and incentives for content delivery: Who pays?
- Kevin McElearney (Comcast), Determinants of service quality over the Internet
- Andrew Odlyzko (U. Minnesota), The finance and economics of the Internet
- Ivan Philips (Microsoft), Costs of Content Delivery
- The health of the advertizing revenue stream
- David Clark (MIT), Advertising revenues: Understanding the Internet ecosystem
- Christopher Yoo (U Penn), The Impact of Advertising: Lessons from Broadcasting
- 12:30 - 13:30 lunch
- Quality of the user experience (QoE, not QoS)
- Achilles Petras (BT Research & Innovation), QoE for cloud services over broadband
- Sanjay Udani (Verizon), QoE and FiOS
- The rise of specialized services: Investment driver or threat to innovation?
- David Clark (MIT), Platform models for sustainable regulation
- Scott Jordan (UC Irvine), Challenges in applying any definition of "specialized services"
- Shane Greenstein (Northwestern), Platform differentiation: with an application to mobile
- Open Discussion:
- Is Wheeler's statement that Netflix should be able to pay more for prioritized transmission inconsistent with the FCC's Open Internet Order?
- What will be the impact of ATT's new Gigapower ad placement for 30% discount?
- 16:30 - 18:45 dinner at The Shores Restaurant at La Jolla Shores Hotel (continue conversation)
December 13 (Friday)
- 08:30 - 09:00 breakfast
- 9:00 Review thoughts and insights from Day 1: What did we learn?
- 10:00 Regulation as a driver of a healthy ecosystem
- Christopher Yoo (U Penn), Comparing U.S. and European Broadband Coverage
- Jennifer Holt (UC Santa Barbara), Regulating connected viewing: media pipelines and cloud policy
- New models for regulatory analysis
- William Lehr (MIT), Mobility and the challenge for regulatory policy
- Sharon Gillett (Microsoft), What if innovation were the primary goal of communications policy?
- 12:30 - 14:00 lunch
- The role of data: Theory vs. Empirical framings
- kc (CAIDA/UCSD), What data does CAIDA collect?
- Jonathan Liebenau and Silvia Elaluf-Calderwood (LSE), Measuring what might be regulated; Regulating what might be measured in the internet
- Open discussion: Future directions; final thoughts
- 16:00 adjourn and fill out survey
Local Arrangements / Getting to UCSD
For this workshop, attendees are expected to make their own hotel reservations and transportation arrangements from their hotels to the workshop. For CAIDA's list of recommended local hotels including shuttle availability, see the Recommended Hotels list (PDF).
The 4th WIE workshop will be held in the Weaver Center at the Institute of the Americas on the University of California San Diego (UCSD) campus. For directions to the Institute of the Americas, visit their website at https://www.iamericas.org/en/ under "About IOA - Location and Map".
- Driving onto campus
Parking Permits: Parking permits are required to park on UCSD Campus. On arrival to campus on the morning of Day 1, check in with a CAIDA staff member waiting in front of the handicap spots on International Lane (see the parking map) near the Institute of the Americas plaza. We will give you a parking permit for the day, and then point you to the Pangea Parking Structure for parking.
A campus map for the WIE workshop shows where the permits will be distributed, the parking structure, and the Weaver Center where the meeting will be held.
Parking permits for Day 2 will be distributed at the end of Day 1, just prior to the reception.
General UCSD Maps and general UCSD Visitor Parking information are useful resources for navigating on campus. (For GPS-enabled attendees, the GPS coordinates of the Weaver Center is WGS84: 32°53'6.30'N, 117°14'28.02'W)